Playcentric Studios

Playcentric Studios does both in-house production with small to medium sized teams from our global networks, and freelancing/consulting for other organizations. We provide creative direction, design and production of games, film, stage performances, experience & transmedia design, immersive experiences and art installations.

Contact: Idun Isdrake idun(at)

Arctic Futurism

Earthlings have a rich culture of diversity and imagination with narrative and social interaction at its core. Yet, most mainstream media and entertainment tells a monocultural story with rather dystopian visions of the future. In recent years, movements like Hopepunk and Solarpunk as well as technological advancements, are diversifying our visions and design fiction, showing a range of possibilities for positive change with technology and biology in balance.

Playcentric Studios is working with Nordic/Arctic Futurism, based on the geology and past and future stories of the diverse lands and peoples in the North. Scenarios based on diversity and not monoculture, a philosophical animism respecting the spirits of all beings.

Diversity and inclusion, human accountability, as well as individual freedom of expression is at the core of our fictive and non-fictive works, as well as the organisation and its events. Check out our lab The Collaboratory for examples of previous work we have done in this sphere.


Playcentric Studios does research and development concerning future game culture, human computer interaction, embodied technologies, datasets for machine learning and diverse future narratives. We are currently developing a new game innovation, and consult, curate and give talks/workshops on innovation, digital culture, story architecture and diversity.

CEO Idun Isdrake is an award winning game and film maker with an academic background in archaeology, cognitive sciences and fine arts. They have 15 years experience as a Creative Director, founded several brands and labs in Sweden, and was probably the first human to implant film, games, music and a substitute voice linked from chips in their body. Portfolio at


We currently have a transmedia universe, a game culture documentary, an AR app, and a VR experience in pre-production, two indie games and an immersive installation exhibited in Sweden, and a short film in post-production. Most of our works are open for collaboration and funding partners, get in contact if you wish to learn more and contribute.